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Main Goal
To build up public awareness on issues related to wildlife crime by developing a national feeling of pride and resilience around key species and Namibia’s wildlife populations in general. The overall outcome will be a sustainable coalition that drives public awareness, targeted advocacy and peer-pressure to perceive wildlife crime as a threat to biodiversity and sustainable development and to help change knowledge, attitudes and behavior towards wildlife crime and support conservation efforts.
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The establishment of this platform was supported by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU) under the Partnership Against Poaching and Illegal Wildlife Trade (in Africa and Asia), implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and managed by the Namibia Nature Foundation to support the communication efforts by Ministry of Environment, Forestry and Tourism.